Young One's
Interactive, Online, & Mobile
CHALLENGE: Insert Coke Zero into the everyday eating habits of Gen Z and Millennials.
INSIGHT: Gen Z and Millennials love "Zero Effort" routines. In fact, 47% of food delivery users place the exact same repeat order at least weekly.
IDEA: Partner with DoorDash to seamlessly attach Coke Zero to established meal routines by rewarding predictability.
EXECUTION: Every time a diner defaults to their go-to order on DoorDash, we take notice. On their fifth repeat order, we surprise them with a Coke Zero on the house. Continued repeat orders unlock chances to win larger Coke Zero rewards, cementing the drink as a staple in their favorite meal routine.
CW: Sidd Mayekar, Sean Saunders
AD: Rasa Ghaffaripour, Benjamin Hamilton
2026
https://framerusercontent.com/assets/MLWPbW1dUQawJLhhun3dBwpgJak.mp4